Creative Comfort Food is an illustrated book featuring recipes from Designers at the Seattle Central Creative Academy. Over the course of 16 weeks, I designed layouts, edited recipes, and combined traditional and digital process to create light hearted illustrations. I started with research to analyse and gain a more thorough understanding of how to arrange information so it is easy to follow directions laid out in text. I used colorful typefaces and washes of color to relate the text to the illustration and achieve a harmonious design.
Bare Skin Care is a subscription service supplying razors for women. Shaving is a chore and an uncomfortable taboo for many women. For others still, shaving expresses a conformity to conventions of beauty that are at best, unrealistic, and at worst, oppressive. Many shaving brands reinforce a strict gender binary, where razors for women are pink, pastel, and the women featured in ads and packaging are already hairless, thin, and sexual objects. I sought to design a brand that would appeal to young women, and provide a quality user experience from first exploring the website, to the moment she receives her first package. I used illustration and texture to take the focus away from women’s bodies and focus more on the skin soothing ingredients of the products.
B. Fuller’s Mortar and Pestle is a local shop in Seattle selling natural blends of teas and herbal tisanes. My goal was to create packaging for a new line of products to be sold at Whole Foods. Inspired by their current branding, I embraced an eclectic use of type and hand lettering to reflect their nostalgic, and steampunk aesthetic. I used my illustration skills to create a custom pattern to use as texture in the background of the packaging. I created a custom dieline to evoke a similarity of vintage tea tins, while still being a fully recyclable and sustainable package design.
Hummingbird Candles are luxurious crafted pillar candles with fresh beautiful fragrances. I designed the packing to reflect the high quality and the relaxing luminous atmosphere the product creates. I used color and illustration to distinguish between the different scents. I selected the materials and crafted the package to not only reflect the high end quality of the product, but to minimize packaging and waste.